Digital marketing is a fast-paced industry, and it is constantly evolving. It would help if you stayed at the top of your game to provide relevant service to your clients. One such skill related to digital marketing is search engine optimization which helps in attracting traffic to a website. It also helps in beating other websites during keyword searches. The traffic is not just any traffic but people who are interested in the product. This helps in revenue generation through a good conversion rate.
The algorithm, customer behavior patterns, and marketing tools continuously change, and you need to stay updated with these changes to expand your client base. For this reason, several marketing agencies and digital educators offer online SEO course Singapore, which can brush up your soft skills in digital marketing.
Link building, keyword research, inbound marketing, etc., are some relevant fields that require trained professionals, and online certification programs can help you get there. Now that we are clear with the basics, here is an article on five simple things to build your SEO strategy.
A Mind Map
A mind map is a branch presentation of ideas to think of a strategy from scratch. It helps in providing support to come up with new and innovative ideas. It works by listing out the general ideas and then moving to the specific ones. It helps break down multiple ideas to help focus on one at a time and channelize your working memory. Also, it helps put together all the pieces of the puzzle to figure out a solution to any problem.
A visual representation
Rough ideas and strategy sketches are not enough to convince your clients. You need an attractive presentation encompassing all the objectives, goals, research method, etc., for effective pitching. You can use google sheets and other such tools to make a presentation. You can talk about the rudimentary research and the company structure and talk about people who are given a specific task. Visual representation brings credibility to your work.
An understanding of the company
Perform a SWOT analysis for your clients to develop an effective strategy if the work has been outsourced to you, research about clients thoroughly. Read into the product details and target customer base. Develop a game plan to exploit the company’s strengths and figure out how to deal with the weaknesses. Additionally, read about the company’s goals and objectives and its recent performance to get an idea of “what not to do.”
An understanding of the audience
Customer behavior patterns play an important role in effective selling. If you know your customers, you will develop an attractive model to engage them—research their relationship with the company and their loyalty. Also, see if they are repulsive to raw marketing and promotion. If so, you will have to come up with engaging ideas to promote the product. Lastly, observe their level of knowledge to understand how many technical details you need to pitch.
Set precise goals
Goals incentivize the program and set a target. Make small goals and work in that direction. Set small technical and financial goals and coordinate with your team and the client to work towards that.