Social Media

How to Find TikTok Influencers for Marketing Partnerships

Want to find TikTok influencers to promote your brand on social media? TikTok was the most-downloaded app in 2020, and brands have realized the marketing potential that the network offers.

So how can you find the right TikTok influencers for collaboration? To start, you shouldn’t choose the first one you see. The process of finding the right spokesperson is not easy.

You will find helpful tips and tricks on how to locate TikTok influencers in this article. The best way to take advantage of these tips is to use them in conjunction with an influencer marketing platform, which allows you to gain search engine capabilities in your influencer discovery process.

You can search for influencers from the same industry/category.

What does your brand do? Are you a clothing label? A pet supply company? Do you manage a spa or wellness clinic? In any case, there’s an influencer for you out there. Just first decide on your industry or category so you know what to look for.

Then, create a list of keywords that relate to what you do. Search for them on TikTok (or another influencer-marketing platform). Don’t be too narrow. If you’re a pet supply company for example, try searching for pets, but also dogs, cats, pet food, etc.

An influencer marketing platform searching for TikTokers interested in makeup.

Define your region and identify influencers.

Where do you plan to run your campaign? Take a look at the locations where your brand operates, consider which areas you’d like to reach, and what restrictions you have in certain geographic regions.

Plug your location into a search platform’s filters to find TikTok influencers in that area. It’s that easy!

One example of the location filter found on an influencer-marketing platform.

TikTok makes it a little more difficult to find influencers by location when you search. Although you can search location hashtags, they may not be reliable. Many people will use those tags to talk about certain countries, and not because they’re based there.

You should look for influencers with high engagement.

Engagement rate is an indicator of how connected an influential person is to their followers. A person’s followers will trust an influencer more, and they will be more inclined to interact with his content. TikTok allows for interaction through likes, comments, and shares.

An influencer platform allows you to quickly find influencers within a specified engagement range with just a few clicks. To filter the results, use the engagement filter. Only profiles that meet your criteria will be returned. If you’re working directly on TikTok, this search is not possible.

An influencer’s follower count and location can affect their engagement rates. You can compare influencers against benchmarks by looking at them. TikTok benchmarks won’t be the same as Instagram ones, for example. The engagement rates of a celebrity influencer, micro-influencer, and key opinion leader (otherwise known as a KOL) are not the same.

Find someone with a decent average video view count

Engagement is great but before you decide to invest in a partnership with an influencer, make sure they are getting enough views, too. A video’s average views can help you estimate the audience that will see it.

It is not possible for everyone to engage with a video. However, engagement is key. It’s important to track views and monitor them, especially for branding campaigns. With an influencer marketing platform you can use filters to search this. TikTok by itself will require you to identify influencers and to then review their content in order to calculate an average.

Make sure they align with the mission and values of your organization

In order to find influencers, you need to think beyond the numbers. Not only is healthy performance important, but style, tone, voice and values are also important. Check to see if the influencer shares similar values and goals. Your collaboration should come across as genuine.

These are some of the things you should think about:

  • Does the influencer’s style complement or match my brand?
  • Is their voice right for me?
  • Do they have the same values as my brand’s?
  • Is there any reason why the influencer shouldn’t be trusted with brand safety?

Conclusion

With the help of an influencer platform, it is easier to find TikTok influencers. True, you must sign up in order to use the service. But it will allow you to gain many new search capabilities, and also save time. Just don’t forget, you should always check into the engagement rate of influencers and other metrics to ensure that they align with your brand interests.

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