Even for the most experienced brokers, finding new insurance customers isn’t always straightforward. That’s why we’ve compiled a rundown of six lead generation strategies for insurance agents who are just getting started.
There are numerous lead generation service providers who offer lead generation solutions to lone agents as well as companies so it’s about finding the best match for you. So, here are a few lead generation strategies that you can follow to potentially get more clients.
When it comes to lead consistency, nothing beats a recommendation from a happy customer. Referrals are difficult to come by because you’re young and have a limited client list.
However, there is no requirement that referrals come from customers. People who already trust you, such as friends, family, or former co-workers, can introduce you to potential clients. And if you get the dreaded call from a customer asking to cancel their policy, make sure you inform them that you are available to them at any moment. Consider putting in place a framework for conducting exit surveys as customers leave to identify opportunities for change.
2. Be active in your community
Volunteering is a great way to build a reputation as a compassionate and dedicated group member. However, you can demonstrate your insurance industry expertise by doing stuff like:
- Providing insurance advice to local charities.
- Small business owners should attend insurance conferences.
- Participating in local meetups or online discussion groups.
- Offering to talk to industry audiences as a guest speaker.
- Where needed, assisting clients’ friends or family.
While it should be enticing, do not approach these situations as if they were a sales pitch. If the end aim of these experiences should be to produce insurance leads, the first goal should be to help the neighborhood. Your honesty would hold your name in front of prospects’ minds and draw them to your firm when they need your services.
3. Old school strategies
Unfortunately, spam directories, privacy rules, and the Do Not Call Registry have made it more difficult to communicate with insurance leads than in the past. However, some tried-and-true prospecting techniques, such as:
Request permission from a restaurant to receive business cards and sell gift vouchers to weekly winners.
With postage-paid pull cards, advertise in business trade publications.
Read the local paper
Look for personal line’s distribution prospects in the announcements section.
4. Go new school
Your website will assist you in generating leads. Allow features that ask for contact information, such as a “Get a Quote” button or newsletter signup, to be activated. Keep in mind, though, that these elements would not do any of the work for you. You may also like to consider the following:
- Any page should have a contact form.
- To increase your reputation, have testimonials.
- Let your contact details stand out.
Often, don’t rule out the possibility of getting referrals from social media. New insurance brokers seeking to expand their client lists may (and should) take advantage of this often-underutilized stream of leads.
Lead generation agencies in Dubai and around the world focus more on contemporary strategies to gain more clients. You can always consult with any company to get fast results.
5. Start a referral program
In certain cases, launching a referral service is as simple as telling any customer, “Just keep me in mind if you know about someone else, I can support.” However, it doesn’t hurt to have an opportunity for each referral to really get things moving. These bonuses may include the following:
- Gift cards
- Lottery tickets
- Tickets to a movie
Many state insurance agencies approve benefits as long as they are not tied to a transaction, just double-check with yours first.
There are a lot of customers who need insurance, but most of them aren’t with your agency. Begin by contacting them by:
- Become a member of the chamber of commerce.
- Attending networking gatherings and meetup meetings.
- Participating in social media interactions.
- Getting in touch with the alumni association.
Don’t let the prospecting, networking, and client-finding aspects of running your own independent insurance firm deter you. You’ll drive business right to your front door by using unorthodox strategies, networking, initiating a referral service, and improving your neighborhood.
If you want to speed up your lead generation process, contact Prism Digital, the best lead generation company in Dubai. It will allow you to focus on existing clients and other aspects of your business without worrying about bringing in newer clients.